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Connected TV advertising has emerged as a powerful tool for marketers. This guide from IAS will explore everything you need to know about Connected TV advertising, from its basics to advanced strategies.

Despite the rise of online platforms, television continues to provide a trusted channel for impactful and memorable advertising.

The benefits of TV advertising endure and evolve, making it a timeless and strategic choice for businesses aiming to captivate, convince, and convert. Embrace the power of television.