Having started as DRTV specialists, we understand the power of television advertising in reaching a vast audience and creating a lasting impact. Our dedicated team of experts is here to assist you in maximizing the potential of your brand on the small screen.
With our in-depth knowledge of global markets, we can tailor TV advertising campaigns to suit your brand’s unique needs and objectives. Whether you’re targeting local, regional, or international audiences, or targeting by age, gender, or interests, we have the expertise to help you navigate the complexities of media planning and buying.
Expanding into international markets requires a deep understanding of local best practices, laws, and pricing. With our expertise in international media planning and buying, we guide brands through the complexities of different markets, ensuring compliance with regulations and optimising your campaigns for success.
Our approach to TV media planning and buying combines creativity, data-driven insights and strategic thinking, with meticulous attention to create tailored DRTV strategies that align with your goals and reach the right audience at the right time. We analyse audience behaviour, media trends, and performance metrics to continuously optimise your campaigns, driving higher response rates, conversions, and ROI.
We work closely with our extensive network of media partners, top broadcasters, and networks worldwide, enabling us to negotiate competitive rates and secure premium ad placements for your brand. We pride ourselves on our ability to offer great pricing without compromising the quality and reach of your campaigns.
At International Advertising Solutions, we treat your brand as our own. Our team will collaborate with you every step of the way, from defining your target audience to crafting compelling ad creatives. By leveraging our industry relationships and expertise, we ensure that your TV advertising efforts yield maximum results and ROI
Direct Response TV (DRTV) is designed to evoke an immediate response from viewers, focusing on driving a direct and measurable response, such as making a purchase, visiting a website, or calling a number.
We understand the power of DRTV advertising in driving direct response and measurable results for brands. Our agency is committed to helping you harness the potential of DRTV campaigns to maximize your brand’s growth and success.
Branding campaigns are used to build and reinforce a brand’s identity, image, and recognition among viewers, by creating consistent and cohesive messaging, visual and suitor elements, and storytelling techniques. TV branding campaigns aim to establish a strong and memorable brand presence in the minds of the target audience.
At International Advertising Solutions, we understand the power of television in creating impactful brand experiences and capturing the attention of a wide-ranging audience. Our TV Branding services are designed to help brands establish and strengthen their identity, build brand equity, and engage with their target audience effectively.
Benefits of TV Advertising
TV campaigns can be measured through brand tracking studies, surveys, and other research methodologies. By monitoring brand metrics, we can gauge the impact of your TV campaigns and make data-driven decisions for future strategies, to continuously optimise your campaign to deliver the highest ROI. In fact brands that run TV adverts as part of their marketing campaign, see a 69% uplift in online conversions on average
Credibility & Trust
Television advertising, particularly on wellestablished networks or channels, can lend credibility and trust to a brand. Viewers understand that unlike digital, not everyone can advertise on TV. Being featured on reputable TV platforms can enhance brand perception and instil confidence among viewers, especially when paired with high-quality production values and endorsements.
TV advertising can be far more cost effective than you may think. On average, it costs just £6 for a 30-second advert to reach 1,000 viewers, which is just 0.6p per person! The cost of TV advertising has become more accessible with technological advancements, and we can create tailored media plans to fit various budget levels, and maximise your advert frequency to ensure the best ROI for your brand.
Influence & Perception
TV campaigns can shape consumer perceptions of a brand, influencing how they perceive its values, positioning, and offerings. Through strategic messaging, visuals, and storytelling, brands can convey their desired image and positioning, establishing themselves as leaders or experts in their respective industries.
Longevity & Memorability
TV campaigns have the potential for longlasting impact. Engaging and memorable TV ads can stay in viewers’ minds over time, contributing to increased brand recall. By consistently airing TV branding ads, brands can reinforce their message and build long-term brand recognition.
TV branding campaigns can be integrated with other marketing channels and platforms to create a multi-channel brand experience. By aligning TV campaigns with digital advertising, social media, or other offline channels, brands can enhance their reach, engage with audiences at multiple touchpoints, and create a cohesive brand presence.
Wide Reach & Mass Audience
Television remains a powerful medium with a broad reach, allowing brands to connect with a large and diverse audience. TV reaches households across various demographics, making it an effective channel for building brand awareness and exposure on a mass scale.
Emotional Connection & Brand Loyalty
TV has the ability to evoke emotions through storytelling and compelling narratives. By crafting emotionally resonant ads, brands can establish a deeper connection with viewers, fostering positive associations and brand loyalty. Emotionally-driven TV branding campaigns have the potential to create long-term relationships with consumers.
Visual Impact & Engagement
TV provides an opportunity to create visually compelling advertisements that can capture viewers’ attention and engage them effectively. With the use of high-quality visuals, captivating storytelling, and audio-visual elements, TV campaigns can leave a lasting impact on viewers and enhance brand recall.
Let’s embark on a successful journey together.
Contact us today to discover how our TV media planning and buying services can take your brand’s advertising to new heights.