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Even in the age of viral TikToks and internet memes, TV remains a cornerstone of marketing, with global TV advertising spend nearing $340 billion annually. In the U.S., TV accounts for nearly one-fifth of overall marketing budgets. Tentpole programming like the NFL and the Olympics continues to draw record audiences, often via digital platforms like […]

Connected TV (CTV) advertising is transforming the digital marketing landscape, offering brands new and innovative ways to reach their target audiences. As traditional TV viewership declines and digital streaming platforms rise, Connected TV advertising has emerged as a powerful tool for marketers. This guide from IAS will explore everything you need to know about Connected […]

In today’s digital age, TV advertising remains a powerhouse in the marketing world, offering unique benefits that help brands connect with their audiences on a massive scale. Despite the rise of online platforms, television continues to provide a trusted channel for impactful and memorable advertising. This article from IAS delves into the manifold advantages of […]

What are the benefits of TV advertising and is it right for my business? In this dynamic landscape of advertising, businesses are constantly seeking the latest and most effective channels to promote their products or services; but to do this we need to understand the benefits of each. While digital marketing has gained significant prominence […]