Blog

Let’s start with a confession. Most people think they love Coca-Cola because it tastes better. But here’s the twist: in blind taste tests, they usually prefer Pepsi. Yes, you read that right. The famous Pepsi Paradox revealed that when people did not know which brand they were drinking, Pepsi often came out on top. Yet […]

AI is quietly rewriting how the travel industry works. From dynamic pricing and predictive search ads to chatbots that can plan an entire trip during a lunch break, AI is already the travel agent, creative team, and data analyst rolled into one.

Seasonal marketing is one of the most effective ways for brands to stay relevant, capture attention, and drive predictable revenue. From global shopping moments like Black Friday and Ramadan, to category-specific peaks such as back-to-school or summer travel; seasonal campaigns help brands show up at the exact moment consumers are ready to act.

Sponsorship marketing can elevate your brand’s visibility, credibility, and audience engagement — but only when executed strategically. Follow these five key steps to plan, activate, and measure sponsorships that deliver measurable ROI.

The best travel ads don’t just sell destinations, they sell daydreams. They tap into emotion, timing, and creativity in ways that even the most advanced targeting algorithm couldn’t fake. Let’s take a look at some of the most exciting travel ads out there right now and more importantly, why they actually stand out.

Travel marketing isn’t what it used to be — palm trees on billboards have been replaced by AI, algorithms, and TikTok-fuelled wanderlust. Here’s what’s changing in 2026 and how travel brands can stay ahead.