The Cost of OOH Advertising: What to Expect

Out-of-home (OOH) advertising is an effective way to reach large audiences in high-footfall areas. The cost of OOH advertising varies based on several factors, including the type of media, location, size, and duration of the campaign. This guide from International Advertising Solutions will provide a detailed overview of OOH advertising costs, drawing insights from industry sources.

Factors Influencing OOH Advertising Costs

Type of Media: Different OOH media formats have varying costs. Common types include billboards, bus shelters, street furniture, transit ads, and place-based media.
Location: Advertising in major cities or high-traffic areas generally costs more due to higher visibility and reach.
Size and Duration: Larger advertisements and longer campaign durations increase the overall cost. However longer campaigns allow for larger discounts. Digital formats tend to be more expensive than traditional static formats due to their dynamic capabilities.

Average Costs of OOH Advertising

Billboards

Traditional Billboards: The cost for traditional billboards can range from $1,500 to $4,000 per month, depending on the location and size. For example, in Houston, traditional billboards average around $1,430 per month.
Digital Billboards: Digital billboards are more expensive, ranging from $3,500 to $5,000 per month. These allow for dynamic content and real-time updates, providing greater engagement opportunities.

Street Furniture

Bus Shelters: Advertising on bus shelters can cost between $150 to $1,500 per month. In high-end markets, the cost can rise to between $4,000 and $6,000.
Benches: Bench advertising is a more affordable option, ranging from $75 to $500 per month.
Kiosks: Depending on the location and size, kiosk advertising can range from $750 to $15,000 per month.

Transit Media

Bus Ads: Exterior bus ads range from $150 to $4,500 per month, while interior ads are cheaper, costing between $20 and $150 per month.
Subway Ads: These can range from $75 to $2,000 per month, making them a cost-effective option for urban areas.
Airport Ads: Airport advertising can be quite expensive, ranging from $1,500 to $14,500 per month, depending on the airport and ad type.

Place-Based Media

Gas Stations: Advertising at gas stations ranges from $150 to $1,800 per month.
Supermarkets: Ads in supermarkets cost between $800 and $1,500 per month.
Restaurants and Bars: These venues offer advertising options that cost between $300 and $950 per month.
Shopping Malls: Ads in shopping malls range from $750 to $3,500 per month.

Conclusion

Understanding the costs associated with OOH advertising can help businesses plan and budget their campaigns effectively. By choosing the right type of media and location, businesses can maximize their reach and impact. For professional assistance in optimizing your OOH advertising efforts, consider partnering with a specialized out-of-home advertising agency.